Our Story
meet sasha alexander:
creative innovator, visionary extraordinaire & Driving force behind modern rugs los angeles
Sasha Alexander is not just a name but a brand synonymous with visionary excellence in the world of modern rug design. inspired by a lineage of artistic endeavors - his father was a collector of art, antiques, and Victorian furniture - Sasha took a bold leap into uncharted territory.
When the family business transitioned, he bravely eschewed traditional Persian pieces for a new wave of modern aesthetics, much to the skepticism of old-school purists, including a close family friend who doubted the ventures viability.
A decade later, that same doubter returned, not just to extend condolences for Sasha's late father but also to express awe at the thriving empire of Modern Rugs LA.
With academic accolades in architecture, art, and music, Sasha's multidisciplinary excellence drives him to continually push boundaries.
He embodies the spirit of a well-traveled, right-brained innovator, unafraid to challenge the status quo. Sasha Alexander is a testament to what is possible when audacity meets artistry.
Our Philosophy
01
DESIGN-LED EXCELLENCE
At Modern Rugs LA, Our design philosophy centers on unwavering deication to originality and innovation. Each pattern is carefully curated to evoke dynamic movement, transforming spaces into refreshing works of art. embracing infidelity and bold aesthetics, we replace the commonplace with an invigorating aura of uniqueness
02
COMMITMENT TO QUALITY
Quality is the cornerstone of our philosophy. We use the finest materials and artisanal craftsmanship in the unwavering pursuit of perfection. Every knot is woven with mastery, transcending the ordinary. with Modern Rugs LA, you're investing in a meticulously crafted masterpiece
03
INNOVATIVE FUNCTIONALITY
Crafted for both beauty and functionality, our rugs deliver durable luxury. They actively elevate living spaces with a blend of practical elegance and innovative performance, ensuring a harmonious balance between aesthetic appeal and utilitarian value for a truly enhanced experience in your home
Visit Our Showroom
Address: 711 N. la Cienega Blvd, west Hollywood, ca 90069
Hours: Monday - Friday: 10:00 AM - 6:00 PM Saturday: 10:00 - AM - 5:00 PM
Contact: P: 1-310-855-1005 info@modernrugsla.com
